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Portfolio

Cambia

Cambia is a parent company to many, well known businesses. The most notable is BlueCross BlueShield of the Northwest. I was fortunate enough to work with their startup program, where new, groundbreaking concepts in healthcare were being hatched all the time. Our main focus was customer-friendly design and copy. Refreshing to see an industry like healthcare work hard to become understandable and approachable.

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